Ford having tasted success in India with its Figo model is keen on launching more models by 2015 in keeping with the Indian consumer’s preference. As per the announcement made by the company, a series of product launches are on the anvil to build a line up of products which can penetrate the Indian car market in multiple segments to increase the company’s market share. Both India and China are on Ford’s radar as demographic factors and economic growth present both these countries as attractive markets for car manufacturers. Launch of Ford Focus is meant to target the expanding hatchback market in India.
Ford Focus
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